| Genres: | Brand & Identity |
| Authors: | Wheeler Alina |
| Binding: | Hardcover |
Praise for previous editions of Designing Brand Identity (Wall Street Journal, Best–Seller, Spotlight 1/23/2011) : "An inspiring and powerful toolkit." —The Marketer "Alina Wheeler provides a practical structure for the brand building process." —Al Ries , coauthor, Positioning "Wheeler′s book offers a cogent description of how strategy and design meet in the real world among world–class companies." —Marty Neumeier , author, The Brand Gap "A valued reference book for all members of the branding team." —Communication Arts
